Lifebuoy Toilet Soap, circa 1940, was a staple in many households, known for its distinctive red color and powerful antibacterial properties. Made by Lever Brothers (now a part of Unilever), Lifebuoy was marketed as a family soap that could combat germs and keep the whole family clean and healthy.

The soap's formula contained carbolic acid, which gave it a distinct medicinal smell that was both reassuring and invigorating. This strong scent was often associated with cleanliness, and many people trusted Lifebuoy for its ability to thoroughly cleanse and protect against germs.

The packaging of Lifebuoy soap from the 1940s typically featured a simple design with bold red lettering against a white background, reflecting the product's strong and no-nonsense approach to hygiene. It was often sold in bars or blocks, wrapped in paper or cardboard packaging.

Lifebuoy soap was marketed not only for personal hygiene but also for various household uses, such as washing clothes and cleaning surfaces. Its versatility and reputation for effectiveness made it a popular choice for many families during that time period.